WhatsApp is reportedly working on a new feature that will allow businesses to display a verification badge on their channels. This feature was spotted in the latest beta version of the app and is expected to roll out to users in the future.
The current green badges used on WhatsApp will be replaced with blue verified check marks, similar to those used on Instagram and Facebook. This change aims to provide consistency across the different platforms owned by Meta, the parent company of WhatsApp.
The leaked screenshots show that the new feature, called “verified channel,” is targeted towards WhatsApp Business users. It will enable businesses to showcase a verified badge on a newly created channel for their business. Adding the badge will automatically replace the channel’s existing name and profile picture with the verified business details.
According to the leaked information, businesses will need to have a Meta Verified subscription in order to display a verified check mark on their channels. Individual users and non-business accounts will not have the option to add this badge. However, it is important to note that these claims have not been officially confirmed by WhatsApp.
The leaked screenshot also suggests that if businesses want to change their channel’s photo, they will need to make the changes in their business profile. This indicates that the verification badge will be tied to the business profile and any modifications will need to be made there.
While the feature tracker has a good track record of discovering and leaking new WhatsApp features, it is always advisable to approach these claims with cautious optimism. WhatsApp has not made any official announcements regarding verification marks for channels, so it’s best to wait for official confirmation.
WhatsApp’s upcoming verification badge feature for business channels is expected to provide businesses with a way to establish trust and authenticity on the platform. By displaying a verified check mark, businesses can gain credibility with their customers. However, until WhatsApp makes an official announcement, users will have to wait patiently for the release of this feature.
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