Martin Scorsese, the renowned filmmaker, is not only a master at framing shots on the big screen but also in the digital realm. Recently, Scorsese took his talents to a Super Bowl ad for Squarespace, which humorously highlights society’s addiction to smartphones. In an exclusive interview with WIRED, Scorsese delves into his thoughts on digital communication, the rise of artificial intelligence in filmmaking, and even his experience with TikTok.
At 81 years old, Scorsese recognizes the evolution of media consumption from radio to television to film and now, to platforms like TikTok. In his Super Bowl ad for Squarespace, Scorsese cleverly tackles the issue of people being absorbed in their phones instead of engaging with the world around them. While the ad is humorous, Scorsese genuinely ponders how each generation consumes visual media, emphasizing the importance of taking digital communication seriously.
A significant aspect of Scorsese’s recent foray into the digital world is his collaboration with his daughter, Francesca Scorsese. In working with her, he finds a sense of grounding, as it is an extension of their natural behavior. Their chemistry flows naturally, allowing for a seamless collaboration. Scorsese acknowledges Francesca’s talent and sense of humor, appreciating the authenticity she brings to their creative process.
Scorsese’s viral TikTok debut gained widespread attention when Francesca posted a video of her father learning slang on the platform. While Scorsese admits he may never be a storytelling expert on TikTok, he feels confident in his ability to convey a message in a 30-second spot. Their intention is to create more TikToks in the future, as long as the nature of their work permits it. Scorsese finds that these impromptu videos during interviews or events add energy and authenticity to their content, making the process more natural and disarming.
As a highly respected filmmaker, Scorsese also shares his thoughts on the integration of artificial intelligence into the filmmaking process. While AI can enhance certain aspects of production, Scorsese believes that it can never replace the human touch and the innate ability to tell stories. He acknowledges that technology has its place in the industry but emphasizes the importance of preserving the artistry and human connection in filmmaking.
One aspect that often comes with posting content online is the unpredictability of the internet. Scorsese admits that he was unaware his TikTok video would be posted, but he expresses his nonchalance about it. Despite not having control over what ends up online, Scorsese takes it all in stride, maintaining an open and accepting attitude towards the digital landscape.
Martin Scorsese’s willingness to explore digital platforms like TikTok demonstrates his adaptability and curiosity as a filmmaker. While his mainstay is the big screen, Scorsese recognizes the significance of evolving media landscapes and their impact on storytelling. By embracing new technologies and collaborating with younger generations, Scorsese is able to maintain relevance while staying true to his artistic vision.
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