TikTok Introduces New Feature to Download Videos Without Watermark

TikTok has recently added a new feature that allows creators to download their videos without the TikTok watermark. This new option makes it simpler for users to repurpose their short-form video clips on other social media platforms.

How It Works

When users tap on the “Save” option within the upload flow, TikTok now prompts them to choose between saving their video with a watermark or “post to save without watermark.” Essentially, this means that creators can repost their videos on other apps, but they must first share them on TikTok. This strategy ensures that TikTok continues to receive more content while still allowing users to share their videos on different platforms without any restrictions.

Benefits of Removing Watermark

By downloading videos without a watermark, users can avoid restrictions on platforms like Instagram, Snapchat, and YouTube Shorts. These platforms often limit the visibility of videos with watermarks, making it challenging for creators to share their content across multiple apps.

Although TikTok has allowed users to download videos without watermarks since the beginning of this year, they have now introduced a new requirement to post the video on TikTok first. This change may inconvenience users who use TikTok’s editing tools but do not necessarily upload their videos to the app. However, for those who rely solely on TikTok for content creation, this new feature streamlines the process of sharing videos on the platform.

Instead of searching for ways to remove platform logos, TikTok now offers a simpler solution for creators. By allowing users to download videos without watermarks, TikTok ensures that content originating from its app is more likely to be shared on the platform. This approach not only benefits users by making sharing easier but also serves TikTok’s interests in increasing user engagement.

TikTok’s new feature to download videos without a watermark simplifies the process of sharing content across multiple social media platforms. By adapting their options to meet users’ needs, TikTok demonstrates a commitment to enhancing the user experience and fostering creativity within its community.