In a recent analysis conducted by CreatorIQ in partnership with TikTok, it was revealed that 55% of users are more likely to trust brands when they hear about them from creators on the app. This emphasizes the importance of collaborating with creators to effectively reach and engage with your target audience. However, not all creators are equal in their ability to drive brand credibility and engagement.
According to CreatorIQ, brands should aim to establish long-term partnerships with aligned creators to ensure consistency in brand messaging. Research shows that a consumer’s likelihood of purchasing a product increases when a creator continually shares their experiences with the brand over time. This highlights the significance of building enduring relationships with creators who resonate with your brand values and audience.
CreatorIQ’s report also underscores the importance of engagement rates in maximizing the impact of brand messaging on TikTok. By focusing on creating content that resonates with users and drives interaction, brands can enhance their reach and effectiveness on the platform.
The analysis reveals that beauty and fashion brands are the most popular verticals on TikTok based on Earned Media Value (EMV). Given the app’s cultural influence and growing significance in the beauty and wellness retail sector, brands operating in these industries stand to benefit greatly from leveraging TikTok as part of their marketing strategy.
CreatorIQ’s report includes a list of the top 100 brands on TikTok ranked by EMV, providing valuable insights into how these brands are utilizing the platform effectively. By studying the approaches and tactics employed by these leading brands, marketers can gain valuable pointers and inspiration to inform their own TikTok marketing strategies.
The partnership between CreatorIQ and TikTok offers valuable insights and data to help brands enhance their TikTok marketing strategies. By prioritizing long-term relationships with creators, focusing on engagement rates, and leveraging the app’s popularity in key verticals like beauty and fashion, brands can maximize their impact and engagement on TikTok. Studying the top brands on the platform can also offer valuable guidance and inspiration for marketers looking to make the most of their TikTok presence.
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