In a recent development, X is making strides towards becoming a standalone messaging platform. Elon Musk’s vision of creating an “everything app” is taking shape as X is working on “de-coupling” direct messages from other in-app experiences. This move will allow users to use X exclusively for messaging without the need to post publicly on the platform. A new feature has been uncovered by app researcher Nima Owji, which will enable users to block someone from sending them messages without blocking them from viewing their posts in-stream. This separation of functionalities is aimed at providing users with more control over their messaging experience on X.
X is experimenting with various new features to attract users to use the platform as their primary messaging app. While the idea of using X exclusively for messaging may seem appealing, the question remains whether there is a compelling reason for users to make the switch. The current offerings on X, such as original video shows and virtual meet-ups, do not have widespread audience appeal compared to existing platforms like Zoom and Google Meet. The functionality for conducting virtual meet-ups on X is not at par with other established platforms, making it challenging for users to transition to X for this specific feature.
Elon Musk’s ambition for X to become an “everything app” that caters to all daily functions is ambitious, but the challenge lies in convincing users to adopt these new features. The assumption that people will naturally switch to using X for all their daily activities is flawed, as habitual behaviors are hard to change. Without significant improvements and incentives to attract users, it is unlikely that people will abandon their existing apps and tools in favor of X. The current features being developed by X may offer additional options, but they do not surpass the functionalities of existing alternatives that users are already familiar with.
While X is making efforts to position itself as a dedicated messaging platform, the key question remains whether users will find value in using it exclusively for messaging. The ability to block messages from specific users while still accessing their posts is a novel feature, but it remains to be seen whether users will prioritize this functionality. As X continues to evolve and introduce new features, the success of the platform as a messaging app will depend on its ability to offer unique and compelling features that differentiate it from existing alternatives. Only time will tell whether users will embrace X as their primary messaging platform.
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