The latest usage stats provided by Twitter (now known as X) have raised several questions due to the contradicting data points presented. While the platform claims to have 250 million daily active users, this number has not shown any growth in the past 16 months. Additionally, there seems to be discrepancies with the reported figures for daily active user minutes and the average time spent by users on the platform.
According to the data shared by X, it has added an extra 50 million monthly active users between October and now, averaging 10 million new users per month. However, with the reported decline in daily average user time spent on the platform, questions arise regarding the accuracy of these growth metrics. The claim of 1.7 million people joining X every day seems to contradict the lack of growth in daily active users.
X states that people are engaging with brands more than ever, showing significant increases in likes, reposts, views, and impressions. However, third-party reports suggest a slight decline in brand engagement on the platform over the past few years. Similarly, the number of searches on X has been reported to be over 59 billion in 2024, which is significantly lower than the search activity reported back in 2016.
The claim of over 8 billion video views per day, representing a 43% increase from last year, seems unrealistic when compared to previous data points shared by X. The number of Spaces created in 2024 has also decreased compared to figures from the previous year, indicating a potential slowdown in momentum. However, time spent on Communities has reportedly grown by 600% in the past year.
X reported a significant increase in job posts via X Hiring, with job posts up by 556% over the last 90 days. While this data point is interesting, the impact of these listings in terms of actual hires remains unclear. Additionally, the top conversation topics on X in 2023 were sports, gaming, music, and food, showing the diverse interests of users on the platform.
Despite the data points shared by X to showcase its ongoing success, most metrics either show minimal growth or a decline in usage since 2022. Third-party reports suggest that X has seen a decline in usage in the low teens, indicating potential challenges in maintaining user engagement. While X remains optimistic about the return of advertisers to the platform, the true impact on its overall popularity remains to be seen.
The analysis of Twitter’s (X) usage stats highlights the need for a more transparent and consistent reporting of data points to provide a clearer picture of the platform’s performance. As user engagement continues to be a key focus for social media platforms, addressing inconsistencies in reported metrics is crucial for building trust with stakeholders and sustaining growth in the long run.
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