X recently announced updates to its ad analytics features, aiming to make it easier for advertisers to track the performance of their paid content. While the improvements are welcomed, the platform still faces challenges in attracting more ad partners due to concerns over brand safety and controversial content. The updated ad analytics dashboard from X
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Upon closer examination of the data shared by Elon Musk regarding X’s usage statistics, several discrepancies come to light. While Musk claims that X reached an “all-time high” in usage with 76 billion total user seconds in the U.S., further analysis reveals that these numbers may not be as impressive as they initially seem. One
In a significant development, Facebook and Instagram advertisers who purchase ads via an iOS device will now have to pay an additional 30% fee directly to Apple. This change, which was first introduced to U.S. advertisers in February, is now being expanded to all advertisers across all regions. The move comes as Apple seeks to
TikTok, despite facing a ban in the U.S. due to data security concerns, is taking steps to enhance its user security measures through new partnerships with cybersecurity firms such as HaystackID and OnDefend. These partnerships are part of TikTok’s broader initiative called “Project Texas”, aimed at meeting the requirements of U.S. regulators. TikTok’s new partners,
Threads, the messaging app owned by Facebook, is rumored to be working on a new feature that will allow users to make posts that disappear after 24 hours. This new functionality, as shared by app researcher Alessandro Paluzzi, could provide users with the freedom to share more without the fear of their posts coming back
In an effort to provide more community support to small content creators, YouTube has announced the testing of a new feature called ‘Hype’. This feature is currently being rolled out to viewers in select regions, allowing content creators who meet certain criteria to be eligible for the program. The ‘Hype’ feature is one of many
Reddit has emerged as a significant platform for holiday shopping research, with many users starting their search for great deals as early as six months before the holiday season. The platform is seen as a key discovery and validation tool for shoppers seeking real reviews on products and brands to gift. According to Reddit, one
WhatsApp users can now enjoy a more interactive experience with the introduction of new stickers that feature fluid motion. This upgrade comes as a result of the platform’s support for the Lottie framework, which allows for more dynamic animations in stickers. The initial rollout of this feature was observed in a beta version of the
Facebook is constantly evolving its platform to provide better tools for businesses to optimize their content. The latest development in this regard is the introduction of automated A/B testing for Reels posted by business pages. This new feature aims to take the guesswork out of content optimization by automatically experimenting with different variations of the
YouTube has recently taken action against users who utilize virtual private networks (VPNs) to access premium subscriptions at a reduced cost. While the platform has previously focused on blocking third-party ad blockers, it has now turned its attention to individuals circumventing regional pricing through VPNs. A user on the YouTube subreddit shared a screenshot of