In today’s fast-paced digital landscape, it is crucial for brands to adapt and evolve their marketing strategies to meet the demands of their audience. TikTok, in partnership with Ipsos, has released a new guide that explores the importance of creative elements in boosting brand reach and resonance. According to the report, brand messages must be
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Snapchat is once again broadening its reach by introducing a new extension for Skype that allows users to utilize Snap Lenses within their Skype chats. This new feature aims to enhance the chatting experience for Skype’s more than 80 million monthly active users by adding a playful and personalized touch to their conversations. Snapchat’s latest
The potential addition of being able to cross-post Instagram Stories directly to WhatsApp could have a significant impact on content creators and businesses alike. With WhatsApp Status now boasting 450 million daily active users and experiencing growth in Western markets, it presents an opportunity to reach a wider audience. By extending the reach of your
In the evolving world of social media, the use of hashtags has been a subject of debate among social media creators. Instagram’s CEO, Adam Mosseri, has recently stated that hashtags do not significantly increase post reach on the app. While they can help in connecting posts with specific communities, the overall impact of hashtags seems
Meta’s recent “Conversations” business messaging conference in Sao Paulo brought some groundbreaking updates, notably the increase in WhatsApp Channels users to a staggering 500 million. This feature, launched a year ago, allows for one-way broadcast messaging, where users can subscribe to topic-based groups for updated information. The concept echoes Instagram’s Channels option, offering creators and
Reddit has recently announced a new Ads API partnership with customer experience management platform Sprinklr, marking a significant move in its efforts to maximize revenue opportunities. This partnership not only establishes Sprinklr as Reddit’s first advertising API partner but also integrates Reddit’s Data API, offering new possibilities for creating more effective Reddit campaigns through Sprinklr’s
With the upcoming U.K. General Election, TikTok has taken a significant step by introducing a dedicated in-app General Election centre. This new feature aims to provide users with reliable and authoritative information to combat misinformation and manipulation efforts. TikTok has partnered with Logically Facts, its fact-checking partner, to offer media literacy tips and essential election
Instagram has reportedly confirmed testing unskippable ads on its platform after several users shared their experiences of encountering them recently. The unskippable ads, labeled as “ad breaks,” are only 5 seconds long and prevent users from scrolling past them. This move is part of Meta’s effort to explore new ways to provide value for advertisers.
Meta’s latest subscription offering, Meta Verified, has been making waves in the social media world. For a monthly fee of $14.99, users can purchase themselves a coveted blue checkmark, along with enhanced account support and other features. While Meta has not disclosed specific numbers, it appears that Meta Verified is gaining traction among both regular
In a recent post, Facebook declared its intention to focus on building the next generation of social media for young adults. This statement seems quite perplexing considering the platform’s waning appeal among the younger demographic. Despite Facebook’s efforts to cater to young users, statistics from Pew Research indicate a significant decline in teen users over