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E.l.f. has recently taken a bold step by becoming the first official beauty partner of Hot Girl Walk, a fitness organization focused on promoting movement among women. This strategic partnership aims to solidify E.l.f.’s position as an entertainment brand in the beauty industry. The cosmetics company collaborated with agency Movers+Shakers to create a two-minute video
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Publicis Groupe recently made headlines with its announcement of acquiring Influential, the world’s largest influencer marketing company by revenue. This strategic move is indicative of the growing importance of influencer marketing in the ever-evolving landscape of digital advertising. The reported deal, valued at $500 million, signifies the agency’s commitment to staying ahead of the curve
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X has recently unveiled some innovative updates for its Grok AI chatbot, with the introduction of profile analysis for X Premium subscribers. This new feature allows users to gain a deeper understanding of the accounts they interact with on the platform. By tapping on the “More about this account” option on the profile screen, users
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YouTube has introduced a new feature that allows creators to save music from the Shorts feed. This update enables users to reuse Shorts audio in different applications. By simply clicking on the “Save Music” option in the Shorts user interface, creators can add the desired audio to their library of sounds. Previously, creators had to
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