TikTok recently released a comprehensive guide on app marketing strategies on their platform, in collaboration with measurement and analytics provider Adjust. This guide offers valuable insights based on data from the Middle East and North African regions, shedding light on how app marketers can create successful promotions. While the guide focuses on specific regions, the
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The recent announcement by Elon Musk and his team regarding the expansion of audio and video calling features in X has left many questioning its true value. Despite attempts to position this move as revolutionary, the reality is that the addition of these features does not seem to mark a significant step forward in any
Mark Zuckerberg, the CEO of Meta Platforms Inc., is currently facing a legal battle in which he is seeking to avoid being held personally liable in two dozen lawsuits. These lawsuits accuse Meta Platforms Inc. and other social media companies of addicting children to their products. Zuckerberg made his case at a hearing in a
The rise of generative AI in social media apps has undoubtedly introduced new possibilities and use cases, such as image editing and ad copy optimization. However, the question remains – does generative AI truly enhance the social app experience for regular users? Over the years, users have expressed dissatisfaction with spam messages and artificial engagement
Threads, the social networking app developed by Meta, has recently implemented several new features and functionalities in an attempt to bolster user engagement and growth. In this critical analysis, we will delve into the latest updates and the overall growth strategy of Threads, while also contemplating the potential impact of these changes on the app’s
The recent test conducted by Meta on cross-posting between Facebook and Threads has sparked a lot of debate and discussion among users. The idea of sharing the same content across multiple platforms raises questions about the relevance and effectiveness of such a strategy. With Meta looking to facilitate broader cross-pollination of content, it is crucial
The European Union is wasting no time in utilizing its new powers under the Digital Services Act (DSA), as the European Commission recently announced an investigation into whether TikTok is violating DSA rules related to the protection of minors on the app. This move comes after concerns were raised about TikTok’s compliance in various areas,
WhatsApp has been constantly working on enhancing the privacy and security features of its messaging platform. One of the latest developments includes the introduction of a Chat Lock feature on the web version of WhatsApp. This new feature is designed to allow users to lock specific chats behind a secret code, similar to how it
In today’s digital marketing landscape, TikTok has emerged as a powerful platform for brands to connect with their audience in a unique and engaging way. With over 1 billion active users worldwide, TikTok offers a massive opportunity for businesses to showcase their products and services to a global audience. Recently, TikTok has released a comprehensive
WhatsApp, the popular messaging platform, is set to implement a crucial safety feature aimed at combating the spread of misinformation, particularly those generated by artificial intelligence (AI) and deepfakes. This move comes following a collaboration between Meta and the Misinformation Combat Alliance (MCA) to launch a helpline on WhatsApp where users can report instances of