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E.l.f. has recently taken a bold step by becoming the first official beauty partner of Hot Girl Walk, a fitness organization focused on promoting movement among women. This strategic partnership aims to solidify E.l.f.’s position as an entertainment brand in the beauty industry. The cosmetics company collaborated with agency Movers+Shakers to create a two-minute video
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Publicis Groupe recently made headlines with its announcement of acquiring Influential, the world’s largest influencer marketing company by revenue. This strategic move is indicative of the growing importance of influencer marketing in the ever-evolving landscape of digital advertising. The reported deal, valued at $500 million, signifies the agency’s commitment to staying ahead of the curve
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