The latest usage stats provided by Twitter (now known as X) have raised several questions due to the contradicting data points presented. While the platform claims to have 250 million daily active users, this number has not shown any growth in the past 16 months. Additionally, there seems to be discrepancies with the reported figures
Social Media
Instagram is pushing the boundaries of its Reels feature by testing longer video uploads. Users are now being prompted to upload 3-minute long Reels, a significant increase from the previous 90-second limit. This move comes after Instagram had been experimenting with 10-minute uploads behind the scenes. While longer videos have been a trend on platforms
TikTok has recently introduced an exciting update to its “Sounds for Business” audio library, offering advertisers a wider range of audio clips from popular TikTok influencers. These new audio samples are available in TikTok’s “Commercial Audio Library”, providing businesses with more options to enhance their marketing campaigns. The all-new “Sounds for Business – Voice Clips”
LinkedIn, the popular professional networking platform, has recently announced its plans to introduce a new in-app gaming element. This new feature will allow users to participate in puzzle games within the app, with their scores contributing to their company’s overall performance for competitive corporate rankings. The development of this gaming platform by LinkedIn, as revealed
X, formerly known as Twitter, is currently working on a new display feature that would ensure users’ pinned posts are shown to their followers in the app. This new feature would add a dedicated breakout display in-stream, allowing users to showcase their best posts to their audience. The concept was suggested by X owner Elon
The European Union (EU) has taken proactive steps to regulate the development of artificial intelligence (AI). While these regulations aim to protect consumer rights and address ethical concerns, they also present challenges that could hinder innovation. The EU’s new regulations include bans on certain AI applications that threaten citizens’ rights, such as biometric categorization systems
Meta has been exploring new features to entice more users to sign up for its Meta Verified program. Some of the options being considered include original content protection, faster ad reviews, better access to customer support, the ability to add links in Reels, customer support case monitoring, an alternative display for brand messages, and an
Google has recently taken another step towards improving the integration of social media profiles with its Google Business listings. In addition to allowing businesses to add their social media profiles to their listings, Google has now introduced a new section called “Social Media Updates”. This section displays the most recent posts from the connected social
In the world of digital communication, privacy and security are becoming increasingly important. WhatsApp, one of the most popular messaging applications, has been working on a new feature that aims to enhance the security of its users. The new end-to-end encryption (E2EE) label for individual and group conversations is a step in the right direction
In the ever-evolving landscape of digital marketing, it is crucial for brands to understand the impact of connecting with women on platforms like TikTok. According to a recent guide published by TikTok, women hold significant cultural status and wield immense influence in the marketing world. This means that brands need to adapt their creative approach