Google has recently announced that it is expanding its AI Overviews in Search, allowing users to access more in-depth information without having to click through to a website. While this may benefit users by providing quick access to information, it also raises concerns for SEO. By providing detailed explanations in the search results, Google is
Social Media
YouTube has recently announced plans to increase the number of longer ad breaks within its Connected TV experiences in order to provide viewers with bigger blocks of uninterrupted content. This decision comes after the platform discovered that 79% of YouTube viewers prefer video ads to be grouped together rather than distributed throughout a video in
YouTube has announced its decision to incorporate longer ad breaks into its Connected TV experiences in order to provide viewers with bigger blocks of uninterrupted content. Following a research study that revealed 79% of YouTube viewers prefer grouped video ads over shorter ad slots, the platform initiated an experiment to test the impact of longer
Reddit has recently unveiled an update to its agency partner program, introducing a new badge system for approved partners aimed at showcasing their expertise in Reddit advertising. This initiative is part of Reddit’s ongoing efforts to enhance its advertising opportunities and present its evolving ad options to a wider range of brands. The Official Partner
WhatsApp is set to unveil a groundbreaking artificial intelligence feature that will change the way users interact with the app. This new feature will enable users to engage in hands-free verbal conversations with Meta AI, the chatbot integrated into WhatsApp. Previously, users were only able to send voice notes to Meta AI for one-way communication,
Meta has recently introduced a new update for Meta Business Suite that allows users to connect more profiles to their accounts. This update, also known as “Creator Studio” or “Business Manager,” enables users to link up to 10 profiles to their Meta Business Suite account. This feature eliminates the need to constantly log in and
The latest update for Threads users on desktop brings an exciting development – a new analytics dashboard. This dashboard offers a comprehensive range of performance insights for profiles, providing users with valuable information on various elements such as ‘Views,’ ‘Interactions,’ and follower growth and composition. The introduction of these analytics could prove to be extremely
TikTok is making a move to enhance its direct messaging features, following the trend of DMs becoming a more prominent engagement element on social media platforms like Instagram. One of the key updates includes the addition of stickers in TikTok DMs. These stickers range from video stickers made up of TikTok clips to user-created sticker
The recent report claiming that Google and Meta struck a deal to target minor users with ads on Instagram through YouTube is deeply concerning. This deal directly contradicts Google’s Ad-serving Protections for Teens policy, which explicitly states that ad personalization and sensitive ad categories are disabled for users under the age of 18. By bypassing
LinkedIn has recently introduced a new feature where users can sponsor newsletters created by other users in the app. This expansion allows brands to put their branding on popular newsletters created by thought leaders in their niche. This new development builds upon the previous launch of sponsored newsletters for company pages, providing more opportunities for