In a recent turn of events, Elon Musk’s social media platform, X, has filed a lawsuit against a global advertising alliance and several major companies, accusing them of unjustly boycotting the site and causing a decline in its revenue. This legal action raises questions about the dynamics of the advertising industry and the implications of
Social Media
Recently, Meta made a significant change to its ad targeting options by removing detailed targeting exclusions. This change was not widely announced until a week ago, even though advertisers were notified about it back in May. Detailed targeting exclusions allowed advertisers to exclude certain demographics, interests, and behaviors from their ad audience. Despite the initial
The recent claims made by Elon Musk and his supporters regarding X’s success compared to other social media platforms have raised concerns about the accuracy of the data being presented. While it is true that X has seen an increase in web traffic, it is important to note that this data only represents a fraction
When looking into the growth of Threads as a social media platform, it is evident that there has been a significant increase in its monthly active users. The app has reached a milestone of 200 million monthly active users, a feat that many may dismiss due to its integration with Instagram. However, it is important
Telegram, the popular instant messaging platform, recently announced a series of new features aimed at improving the overall user experience. One of the significant additions is the introduction of a new in-app browser with support for multiple tabs. This feature allows users to seamlessly switch between different tabs without losing their progress on any webpage.
E.l.f. has recently taken a bold step by becoming the first official beauty partner of Hot Girl Walk, a fitness organization focused on promoting movement among women. This strategic partnership aims to solidify E.l.f.’s position as an entertainment brand in the beauty industry. The cosmetics company collaborated with agency Movers+Shakers to create a two-minute video
Publicis Groupe recently made headlines with its announcement of acquiring Influential, the world’s largest influencer marketing company by revenue. This strategic move is indicative of the growing importance of influencer marketing in the ever-evolving landscape of digital advertising. The reported deal, valued at $500 million, signifies the agency’s commitment to staying ahead of the curve
In a recent analysis conducted by CreatorIQ in partnership with TikTok, it was revealed that 55% of users are more likely to trust brands when they hear about them from creators on the app. This emphasizes the importance of collaborating with creators to effectively reach and engage with your target audience. However, not all creators
Despite the claims of surging popularity by X’s owner and CEO, the transition to X has not been a financial success for the platform. Internal documents obtained by The New York Times revealed a 25 percent decline in revenue in the United States during the second quarter of this year, translating to $114 million. This
Recently, X quietly introduced a new setting within user accounts, granting permission to use posts and interactions to train its Grok AI chatbot. This setting, which is now activated by default, allows X to utilize user data to enhance the capabilities of the AI system. Despite Musk’s claims about the benefits of training Grok on