In a recent roundtable discussion on AI strategy in marketing, Meta’s ad executives shed light on the evolving nature of the company’s AI-driven ad tools. The session also included an interview with Cody Plofker, the Chief Marketing Officer of Jones Road Beauty, providing valuable insights into the development of Meta’s ad tools and the emerging
Social Media
The realm of instant messaging is about to witness a groundbreaking change as WhatsApp, the highly popular end-to-end encrypted messaging app owned by Meta, gears up to introduce support for cross-platform messaging. This momentous development comes in anticipation of the Digital Markets Act (DMA) deadline set by the European Union, and promises to revolutionize the
Snap Inc.’s latest performance update brings a mixed bag of results. While the platform has experienced an increase in users, the growth is not concentrated in its most profitable markets. Additionally, the company’s revenue has seen an increase, but it falls short of expectations. Snapchat’s daily active users (DAU) reached 414 million in Q4, showing
YouTube is taking steps to ensure a safer online environment for young users. In conjunction with Safer Internet Day, the platform has implemented several updates aimed at protecting vulnerable individuals from potentially harmful content. These measures include enhancements to the in-stream “Take a Break” prompts, broader content restrictions, and the release of a collaborative report
Facebook, the social media giant launched by Mark Zuckerberg as a Harvard side project, recently celebrated its 20th anniversary. Despite ongoing predictions and declarations of its demise, Facebook continues to defy expectations, attracting a staggering number of users. With over 3 billion monthly active users, Facebook is utilized by almost half of the global population.
Instagram, the popular social media platform, is constantly seeking ways to improve user experience and provide new features to enhance the overall aesthetic of user profiles. One of the latest additions being tested is a “Show Preview” button that allows users to view how their feed posts will look on their profile grid before publishing.
Instagram chief, Adam Mosseri, recently emphasized the significance of boosting user count in the Threads app, rather than relying on features such as trending topics to drive growth. Mosseri believes that attracting more people to the app is crucial in order to increase engagement and reach. While he acknowledges the importance of catering to power
Threads, the Twitter clone by Meta, is experiencing significant growth and increased engagement, according to Meta CEO Mark Zuckerberg’s latest insights shared during the Q4 2023 earnings announcement. Zuckerberg revealed that Threads now boasts 130 million monthly active users, surpassing its initial launch peak. This steady growth indicates that Threads has the potential to become
The digital landscape is constantly changing, with new platforms emerging and existing ones evolving. Two platforms that have dominated the online video space are YouTube and TikTok. While it may not come as a surprise, the latest update from Pew Research sheds light on the current trends in social media usage among Americans. Pew’s report,
LinkedIn has introduced a new feature called “Website Actions” that aims to enhance ad measurement and optimize ad campaigns. This option utilizes the LinkedIn Insight Tag on your website to better connect in-stream activity with web response. By using Website Actions, B2B marketers can easily track multiple response activities on their site without the need