Reddit has recently announced a new Ads API partnership with customer experience management platform Sprinklr, marking a significant move in its efforts to maximize revenue opportunities. This partnership not only establishes Sprinklr as Reddit’s first advertising API partner but also integrates Reddit’s Data API, offering new possibilities for creating more effective Reddit campaigns through Sprinklr’s
Social Media
With the upcoming U.K. General Election, TikTok has taken a significant step by introducing a dedicated in-app General Election centre. This new feature aims to provide users with reliable and authoritative information to combat misinformation and manipulation efforts. TikTok has partnered with Logically Facts, its fact-checking partner, to offer media literacy tips and essential election
Instagram has reportedly confirmed testing unskippable ads on its platform after several users shared their experiences of encountering them recently. The unskippable ads, labeled as “ad breaks,” are only 5 seconds long and prevent users from scrolling past them. This move is part of Meta’s effort to explore new ways to provide value for advertisers.
Meta’s latest subscription offering, Meta Verified, has been making waves in the social media world. For a monthly fee of $14.99, users can purchase themselves a coveted blue checkmark, along with enhanced account support and other features. While Meta has not disclosed specific numbers, it appears that Meta Verified is gaining traction among both regular
In a recent post, Facebook declared its intention to focus on building the next generation of social media for young adults. This statement seems quite perplexing considering the platform’s waning appeal among the younger demographic. Despite Facebook’s efforts to cater to young users, statistics from Pew Research indicate a significant decline in teen users over
Instagram’s communication team has been sending out mixed messages lately, leading to confusion among IG creators. For instance, Instagram advised against posting Reels longer than 90 seconds at a creator event, but then later published a video explaining how to create Reels longer than 90 seconds. This conflicting advice has left many users scratching their
The future of TikTok in the United States hangs in the balance as the app faces pressure to be sold into US ownership or risk a national ban due to national security concerns. A crucial aspect of TikTok’s success lies in its all-knowing algorithm that feeds users more and more of the content they want
Recently, Meta revealed the discovery of “likely AI-generated” content being used deceptively on its Facebook and Instagram platforms. This content included comments praising Israel’s handling of the war in Gaza, strategically placed below posts from global news organizations and US lawmakers. The accounts responsible for this misleading content posed as various individuals, such as Jewish
Twitter has come a long way from its initial reluctance to clutter the bottom bar of the app with too many options. The introduction of shortcuts for features like “Moments” and the Grok chatbot indicated a shift towards prioritizing user engagement and interaction. Now, with the addition of a new bottom bar shortcut for Communities,
With the Olympics fast approaching, TikTok has released a comprehensive “Summer of Sports” guide to assist marketers in preparing their tie-in campaigns. The guide, although unable to directly reference the Olympics or FIFA World Cup due to official rules, provides valuable insights into leveraging the “Summer Games” and “European Football Tournament”. The guide emphasizes the