In recent times, there has been a growing emphasis on the integration of generative AI in social platforms to enhance in-stream engagement. While some AI chatbots have faced criticism, platforms like X are determined to leverage their AI capacity to offer innovative solutions to users. X’s Grok chatbot, for instance, has been made widely available
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TikTok has recently made significant changes to its ad targeting options for teens in the U.S. Advertisers are no longer allowed to use personalized targeting and campaign selections when reaching out to teen users on the platform. Instead, they can only use broad targeting options such as location, language, and device-related information. This move aims
WhatsApp, the popular messaging app, is reportedly testing a new dedicated video note mode for the camera on both Android and iOS platforms. This new feature may allow users to record and share video notes directly from the camera interface, making the process more seamless and convenient. Implementation on Android and iOS According to a
WhatsApp is taking artificial intelligence to the next level with the introduction of a new feature called ‘Imagine Me’. This innovative feature allows users to generate AI-generated photos of themselves, creating a personalized and unique experience within the messaging platform. Recently, WhatsApp rolled out its Meta AI chatbots in select markets, including India and the
Meta, the parent company of Instagram, has recently introduced a new label for artificial intelligence (AI) content detection. The previous label, “Made with AI,” has now been replaced with “AI Info.” This change comes in response to criticisms from Instagram influencers and photographers who pointed out that the old label did not align with their
TikTok has recently added a new feature that allows creators to download their videos without the TikTok watermark. This new option makes it simpler for users to repurpose their short-form video clips on other social media platforms. How It Works When users tap on the “Save” option within the upload flow, TikTok now prompts them
X has recently recommitted itself to the World Federation of Advertisers’ ‘Global Alliance for Responsible Media’ (GARM) in an effort to address harmful content on digital media platforms. This move comes after a period of distancing from GARM following Elon Musk’s takeover of the app, which resulted in significant changes to Twitter’s brand safety team.
WhatsApp for iOS has rolled out a new feature that allows users to create events within group chats. This feature was initially discovered in a beta version of the Android app by a feature tracker, but is now available in the stable version of the iOS app. The addition of this feature builds on previous
X recently announced updates to its ad analytics features, aiming to make it easier for advertisers to track the performance of their paid content. While the improvements are welcomed, the platform still faces challenges in attracting more ad partners due to concerns over brand safety and controversial content. The updated ad analytics dashboard from X
Upon closer examination of the data shared by Elon Musk regarding X’s usage statistics, several discrepancies come to light. While Musk claims that X reached an “all-time high” in usage with 76 billion total user seconds in the U.S., further analysis reveals that these numbers may not be as impressive as they initially seem. One