Social Media

Snapchat’s latest development in its Lens creation tools is revolutionizing the way augmented reality (A.R.) experiences are generated. The introduction of new generative A.I. elements opens up a world of possibilities for creators, making A.R. creation more accessible and engaging than ever before. With a new generative A.I. Lens tool that transports users into any
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Recent findings from the latest Reuters Institute Digital News Report reveal a surprising trend in social media news consumption. Despite efforts by platforms like X to position themselves as trustworthy news sources, users are actually turning away from these traditional platforms. The report, which surveyed over 94,000 individuals from 47 countries, paints a comprehensive picture
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Meta’s ambitious A.I. push has hit a roadblock in Europe, where the company has been forced to scale back its A.I. plans due to concerns about how it is fueling its A.I. models with user data from both Facebook and Instagram. According to Reuters, Meta will not be launching its A.I. models in Europe for
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In today’s fast-paced digital landscape, it is crucial for brands to adapt and evolve their marketing strategies to meet the demands of their audience. TikTok, in partnership with Ipsos, has released a new guide that explores the importance of creative elements in boosting brand reach and resonance. According to the report, brand messages must be
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Snapchat is once again broadening its reach by introducing a new extension for Skype that allows users to utilize Snap Lenses within their Skype chats. This new feature aims to enhance the chatting experience for Skype’s more than 80 million monthly active users by adding a playful and personalized touch to their conversations. Snapchat’s latest
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