Twitter has come a long way from its initial reluctance to clutter the bottom bar of the app with too many options. The introduction of shortcuts for features like “Moments” and the Grok chatbot indicated a shift towards prioritizing user engagement and interaction. Now, with the addition of a new bottom bar shortcut for Communities,
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With the Olympics fast approaching, TikTok has released a comprehensive “Summer of Sports” guide to assist marketers in preparing their tie-in campaigns. The guide, although unable to directly reference the Olympics or FIFA World Cup due to official rules, provides valuable insights into leveraging the “Summer Games” and “European Football Tournament”. The guide emphasizes the
WhatsApp has recently rolled out a new feature that allows users to share longer voice messages as status updates. This update is aimed at improving the overall user experience of the app. In addition to this feature, WhatsApp has been experimenting with various new features, such as AI-generated profile pictures and an option to clear
Instagram, Meta’s popular photo and video sharing platform, is rumored to be working on a new way for users to access features before they are officially launched. Currently, users can only access beta features by joining the Android Beta program. However, with the introduction of “early access,” users may have the opportunity to test out
WhatsApp is constantly evolving and working on new features to enhance user experience. One of the latest developments is a feature that will allow users to set a default theme, changing the colour of chat bubbles on the app on their smartphone. This new personalization option could potentially offer a selection of colour presets, giving
Recently, Elon Musk made a passing comment on social media, stating that X now has 600 million monthly active users, with approximately 300 million users engaging with the platform on a daily basis. This claim has sparked a lot of attention and speculation within the media and among users of X. This reported growth is
Tech giant Meta, formerly known as Facebook, is making significant investments in AI hardware and development, aiming to establish itself as a key player in the generative AI race. One area where Meta is focusing its efforts is integrating AI features into its popular apps, such as WhatsApp, the world’s most widely used messaging platform.
Snapchat has recently made waves in the digital marketing realm by announcing its partnership with data management platform Tealium. This collaboration opens up new avenues for marketers to gather valuable data on their Snap campaigns through Snap’s Conversions API. With Tealium on board, marketers can expect a simplified process for accessing real-time customer data from
WhatsApp has recently introduced some exciting new features for its Status updates, offering users more creative ways to customize their ephemeral updates. One of the most notable changes is the revamped presentation style of font and color options in the Status composer. Additionally, users now have access to a wider variety of font styles and
When it comes to increasing your reach on Instagram, it seems that the key factor to focus on is the share rate of your content. According to IG chief Adam Mosseri, the number of sends per reach, likes per reach, and comments per reach are important, but sends per reach correlate more strongly with overall