Meta, formerly known as Facebook, is making a strategic move to increase engagement on its Threads app by offering financial incentives to high-profile creators. Reports indicate that Meta is willing to pay up to $5,000 for creators to post on Threads, with additional payouts available for posts that receive over 10,000 views. This approach aims
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In recent times, there has been much discussion around the changes that Elon Musk has brought to Twitter. However, the true impact of these alterations remains ambiguous. Third-party reports suggest that Twitter, referred to as X in this context, is experiencing a decline in users while Threads is gaining traction as an alternative platform. On
Microsoft’s consistent claims of “record levels of engagement” on LinkedIn have become somewhat of a routine. Since 2018, every update has included this statement without much further insight or clarification. It makes one wonder, is this truly a surprise? The History of “Record Engagement” Looking back at the track record of these claims paints an
WhatsApp has recently introduced support for face unlock feature on the Google Pixel 8 series, providing users with an additional layer of security. This new update enables Pixel 8 and Pixel 8 Pro users to unlock the app using facial recognition technology instead of traditional methods like biometric authentication. This feature not only enhances user
The recent legislation requiring TikTok’s Chinese owners to divest has initiated a countdown for the social media app to either be sold or face a US ban. This move has sparked a legal battle as TikTok and Beijing-based ByteDance have vowed to stop the measure, arguing that it infringes upon the free-speech rights of the
Google has once again postponed the deprecation of third-party cookies, in response to the concerns raised by the U.K.’s Competition and Markets Authority (CMA). The CMA has emphasized that the removal of third-party cookies in Chrome could give Google an unfair advantage over its competitors in the digital marketing industry. Despite Google’s efforts to revise
Recent data from Apptopia indicates a noticeable increase in daily active users for Threads, with the app now outperforming X in the U.S. market. While it is important to acknowledge that third-party data providers may not have access to a full stream of information from the apps themselves, the numbers provided by Apptopia offer valuable
WhatsApp, known for its constant efforts to improve user experience, is reportedly working on a nearby file-sharing feature that utilizes Bluetooth connectivity for Android users. This feature, initially reported in January 2024, has been undergoing further enhancements before being rolled out in the beta version of the app. Recent reports suggest that in addition to
Meta has recently announced its upcoming IAB Newfronts event, which promises to showcase a variety of internal experts discussing the company’s most recent ad updates. The event will place a special emphasis on the advancements in its AI tools and the expanded opportunities for Reels. During the event, Meta plans to present its vision for
Meta has taken the initiative to launch a series of workshops across the U.S. aimed at helping parents manage their child’s screen time effectively. The workshops will not only focus on educating parents about the potential risks of online exposure but also offer practical solutions to minimize these risks. The “Screen Smart” series will feature