The digital landscape is constantly changing, with new platforms emerging and existing ones evolving. Two platforms that have dominated the online video space are YouTube and TikTok. While it may not come as a surprise, the latest update from Pew Research sheds light on the current trends in social media usage among Americans. Pew’s report,
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LinkedIn has introduced a new feature called “Website Actions” that aims to enhance ad measurement and optimize ad campaigns. This option utilizes the LinkedIn Insight Tag on your website to better connect in-stream activity with web response. By using Website Actions, B2B marketers can easily track multiple response activities on their site without the need
TikTok, the popular social media platform, has been struggling to gain momentum for its in-stream shopping feature. One of the factors hindering its success is the continuous stream of reports suggesting that the app is still sharing user data with its parent company, ByteDance, in China. Despite TikTok’s repeated claims that this is not happening,
WhatsApp, owned by Meta, is set to bring passkey support to its iOS platform, allowing users to log in with their biometrics. This passwordless authentication technology, previously added to WhatsApp for Android, aims to enhance security and convenience for iOS users. With passkeys, users can quickly and securely access their WhatsApp accounts without the need
Reddit’s IPO is on the horizon, with reports suggesting it could launch as early as March. However, the initial expectations of a $15 billion valuation seem unrealistic given the current market conditions. Comparing Reddit’s user base and revenue to other social apps like X and Snapchat, it becomes evident that a more reasonable valuation range
X, the social media platform, has been facing significant challenges in moderating its content with a reduced staff pool. One of the key concerns is child protection, with X CEO Linda Yaccarino scheduled to appear before Congress to explain the platform’s efforts in combating child sexual exploitation (CSE) material. In response to these concerns, X
MrBeast, also known as Jimmy Donaldson, recently re-posted one of his old clips on X and made an astonishing $260k from ad revenue share in just a week. This impressive feat left other X creators, who typically earn around $1000 for similar numbers, bewildered. It was later revealed that X had enrolled MrBeast into its
X, the popular professional networking app, has recently unveiled an expansion of its in-app job listings feature. This exciting development allows all X Premium subscribers in the United States to display open roles not only on their personal profiles, but also on their business pages. Previously, X’s job listings were exclusively available to businesses through
Instagram has recently launched a new test of Notes prompts, aiming to provide users with a new way to spark group chats by posing common conversation starters. With this update, users can ask questions, and other users will be able to see everyone else’s responses in-stream, potentially making it easier to initiate group engagement within
TikTok, the popular social media platform, is known for its viral videos and creative content. However, the platform is now looking to expand its offerings by integrating generative artificial intelligence (AI) into its app. This move could revolutionize the way users discover content on TikTok and provide new opportunities for brands and advertisers. One of