TikTok is making a move to enhance its direct messaging features, following the trend of DMs becoming a more prominent engagement element on social media platforms like Instagram. One of the key updates includes the addition of stickers in TikTok DMs. These stickers range from video stickers made up of TikTok clips to user-created sticker
Social Media
The recent report claiming that Google and Meta struck a deal to target minor users with ads on Instagram through YouTube is deeply concerning. This deal directly contradicts Google’s Ad-serving Protections for Teens policy, which explicitly states that ad personalization and sensitive ad categories are disabled for users under the age of 18. By bypassing
LinkedIn has recently introduced a new feature where users can sponsor newsletters created by other users in the app. This expansion allows brands to put their branding on popular newsletters created by thought leaders in their niche. This new development builds upon the previous launch of sponsored newsletters for company pages, providing more opportunities for
In a recent turn of events, Elon Musk’s social media platform, X, has filed a lawsuit against a global advertising alliance and several major companies, accusing them of unjustly boycotting the site and causing a decline in its revenue. This legal action raises questions about the dynamics of the advertising industry and the implications of
Recently, Meta made a significant change to its ad targeting options by removing detailed targeting exclusions. This change was not widely announced until a week ago, even though advertisers were notified about it back in May. Detailed targeting exclusions allowed advertisers to exclude certain demographics, interests, and behaviors from their ad audience. Despite the initial
The recent claims made by Elon Musk and his supporters regarding X’s success compared to other social media platforms have raised concerns about the accuracy of the data being presented. While it is true that X has seen an increase in web traffic, it is important to note that this data only represents a fraction
When looking into the growth of Threads as a social media platform, it is evident that there has been a significant increase in its monthly active users. The app has reached a milestone of 200 million monthly active users, a feat that many may dismiss due to its integration with Instagram. However, it is important
Telegram, the popular instant messaging platform, recently announced a series of new features aimed at improving the overall user experience. One of the significant additions is the introduction of a new in-app browser with support for multiple tabs. This feature allows users to seamlessly switch between different tabs without losing their progress on any webpage.
E.l.f. has recently taken a bold step by becoming the first official beauty partner of Hot Girl Walk, a fitness organization focused on promoting movement among women. This strategic partnership aims to solidify E.l.f.’s position as an entertainment brand in the beauty industry. The cosmetics company collaborated with agency Movers+Shakers to create a two-minute video
Publicis Groupe recently made headlines with its announcement of acquiring Influential, the world’s largest influencer marketing company by revenue. This strategic move is indicative of the growing importance of influencer marketing in the ever-evolving landscape of digital advertising. The reported deal, valued at $500 million, signifies the agency’s commitment to staying ahead of the curve