In a groundbreaking collaboration, image and video-editing platform Picsart has partnered with Getty Images to introduce an AI image generator. This innovative tool is designed to be “responsible” and “commercially-safe,” offering users the ability to create images with full commercial rights. The AI model powering this tool is being built from scratch by Picsart’s AI lab, using only licensed content from the stock image platform.
Addressing Copyright Concerns
One of the main goals of this collaboration is to address long-standing concerns regarding AI-generated content potentially violating copyright laws. By utilizing Getty Images’ vast library of licensed content, Picsart’s paid subscribers can generate images confidently, knowing they have the necessary commercial rights. This move is a proactive step towards ensuring that AI-generated content complies with copyright regulations.
The collaboration between Picsart and Getty Images draws parallels to Adobe’s Firefly AI model, which was initially launched as a prompt-based image generation tool in Photoshop. Adobe’s model is also trained on stock images from its own library, as well as openly licensed or out-of-copyright content. However, some users have expressed concerns about the training data used by Adobe, questioning the transparency of the process.
Getty Images’ Track Record with AI Products
Getty Images has previous experience working on commercially-focused AI products, with partnerships such as Bria AI and Runway. The company has also collaborated with Nvidia to launch its own “Generative AI by Getty Images” tool, leveraging its extensive library of licensed images. The expertise and experience of Getty Images in the AI space adds credibility to the collaboration with Picsart.
While Adobe has integrated its Firefly model into popular apps like Photoshop, Illustrator, and Lightroom, the entry of Picsart into the AI image generation space presents a new contender. Convincing creatives to switch from Adobe’s established tools to Picsart’s upcoming offering may pose a challenge, but the focus on commercial safety and licensing rights could sway users looking for a more transparent and secure option.
Overall, the collaboration between Picsart and Getty Images represents a significant step forward in the development of AI image generation tools. By prioritizing commercial safety and copyright compliance, this partnership aims to provide users with a reliable and trustworthy platform for creating high-quality images. As the tool is set to launch later this year, it will be interesting to see how it is received by the creative community and its potential impact on the industry.
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