Instagram has recently launched four new interactive stickers in an attempt to boost engagement and interaction within the platform. This move comes as a response to the increasing trend of sharing activity shifting towards private direct messages, rather than public feeds. By introducing these new stickers, Instagram aims to provide more options for users and capitalize on content trends to maintain in-stream interactivity.
One of the new stickers is the “Add Yours Music” option, which allows users to respond to a Story with a song. This new feature provides users with another way to engage with content on Instagram, especially considering the growing importance of music in social app engagement, particularly among younger demographics. With the “Add Yours Music” sticker, Instagram is tapping into this trend and giving users a new way to interact with Stories.
Another addition to Instagram’s sticker collection is the “Frames” option, which gives photos an old-school Polaroid look. What sets this sticker apart is the interactive element – viewers will need to shake their phone to reveal the image. This unique feature adds a fun and nostalgic touch to Stories, making them more engaging and interactive for users.
“Reveal” Sticker
Instagram has also introduced the “Reveal” sticker, which adds a layer of mystery to Stories. This sticker is only visible when the viewer sends the creator a direct message. Users can provide a hint about what’s behind the blurred story, prompting viewers to engage and interact by sending a DM to view the content. While this sticker adds another interactive option, it also opens up a new channel for direct communication between users.
The fourth new sticker, “Cutouts,” allows users to create stickers from elements within a photo that can be used in other contexts. While this option has been available to some users since January, Instagram is now making it accessible to all users. “Cutouts” provide a creative way to enhance Stories and engage with followers in a more personalized manner.
Overall, these new stickers offer additional ways for users to engage with Stories and spark more interest among followers. While they may not be groundbreaking features, they add a new dimension to Stories engagement, providing users with more creative options to enhance their content. It will be interesting to see how users incorporate these stickers into their Stories and how they impact engagement on the platform.
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