Is X’s New Display Feature Worth the Hype?

X, formerly known as Twitter, is currently working on a new display feature that would ensure users’ pinned posts are shown to their followers in the app. This new feature would add a dedicated breakout display in-stream, allowing users to showcase their best posts to their audience. The concept was suggested by X owner Elon Musk, who announced a change in the recommendation algorithm to prioritize pinned posts on users’ feeds.

While the idea behind the new display feature is to increase overall engagement by highlighting users’ top posts, it remains unclear how effective it will be in practice. The display would show pinned posts via a side-scrolling update feed in the “For You” listing. However, it is unsure if the same unit would be displayed in the “Following” feed as well. Users would need to scroll through the unit to see the pinned posts, which may be challenging for those following many profiles. Additionally, only 20% of X users ever post anything on the platform, reducing the potential usage of the feature.

User Adoption and Reach Potential

While the new display feature could facilitate broader reach for users who choose to utilize it, it may not be a game-changer for general users. Competition for space in the display units could be high, depending on how many profiles each follower follows. However, it could also be low in many cases, providing an opportunity for users to gain more traction and reach. As users experiment with the new feature, they may discover its effectiveness in their growth strategies.

X’s new display feature has the potential to enhance user engagement and reach for those who actively use it. However, its impact may vary depending on user adoption and competition for display space. While it may not revolutionize the platform for all users, it could be a valuable tool for those seeking to expand their reach and increase engagement. As the new display feature undergoes limited testing and prepares for broader rollout, users are encouraged to experiment with it to determine its effectiveness in their posting strategies.