Snapchat recently unveiled a new ‘AR Pichkari’ lens just in time for Holi 2024. This interactive lens was developed by a third-party developer and allows users to virtually splash their friends with colors, resembling the traditional use of a pichkari (water gun) during the festive season. The AR Pichkari lens is part of Snapchat’s collection of lenses that leverage augmented reality (AR) technology to enhance user experiences.
The AR Pichkari lens, created by Ronin Labs, is accessible to all Snapchat users through the app’s search bar. Once selected, users can activate the rear camera and point it towards their friends to initiate the virtual color spray. The lens tracks the friend’s movements within the camera frame, adjusting the color stream accordingly. Users can interact with the lens by moving around and spraying colors virtually, with a color indicator displayed on the screen to track usage.
As users engage with the AR Pichkari lens, a festive message “Holi Hai!” appears on the screen midway through the activity, adding to the celebratory vibe. The lens is currently available on Snapchat for users to enjoy ahead of Holi 2024, and it will be accessible to all users in the coming days. Additionally, users can access the lens by scanning the Snapcode within the app on iOS and Android devices updated to the latest version.
The introduction of the AR Pichkari lens showcases Snapchat’s commitment to providing immersive and engaging AR experiences to its user base. By collaborating with third-party developers like Ronin Labs, Snapchat continues to push the boundaries of AR technology, offering users new and innovative ways to interact with their environments and social connections.
Snapchat’s launch of the ‘AR Pichkari’ lens for Holi 2024 demonstrates the platform’s dedication to creativity and user engagement through AR technology. The lens not only adds a playful and interactive element to the Holi celebrations but also highlights Snapchat’s ongoing efforts to enhance user experiences with innovative AR features. As users embrace this new lens and share colorful moments with their friends, Snapchat sets a new standard for AR integration in social media platforms.
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