Instagram’s communication team has been sending out mixed messages lately, leading to confusion among IG creators. For instance, Instagram advised against posting Reels longer than 90 seconds at a creator event, but then later published a video explaining how to create Reels longer than 90 seconds. This conflicting advice has left many users scratching their heads.
Another example of Instagram’s confusing messaging is when they recommended against using answer-specific CTAs in video clips, only to delete the post shortly after. The advice given was to avoid engagement-baiting tactics such as asking people to comment with a specific word, number, or emoji. This led to concerns among users who rely on marketing automation tools like ManyChat.
Instagram’s stance on engagement-baiting could potentially impact the way users interact with automation tools and prompt engagement. While it’s important to avoid tactics that may reduce reach, such as using specific words or emojis, it’s also crucial to experiment with different approaches to see what works best for individual accounts.
Many users have expressed confusion and frustration with Instagram’s communication strategy, as they seem to provide specific advice only to retract or delete it later. This lack of consistency can make it challenging for users to strategize effectively and achieve their desired reach and engagement goals on the platform.
Instagram’s communication team needs to provide clearer and more consistent guidance to users to avoid further confusion and frustration. By listening to user feedback and refining their advice accordingly, Instagram can better serve its community of creators and help them navigate the ever-evolving landscape of social media marketing.
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