In a recent development, the Federal Communications Commission (FCC) has put forth a proposal for new regulations regarding the use of artificial intelligence by robocallers. This proposal comes in the wake of the FCC’s ban on AI-generated robocalls without consent, aiming to enhance consumer protection and reduce the risk of fraud and scams.
One of the key aspects of the proposed rules is the requirement for robocallers to disclose when they are using artificial intelligence for phone calls and text messages. This disclosure would need to be made while seeking consent from the person being called, informing them about the use of AI for future communications. The FCC considers AI-generated calls to pose a higher risk of fraud and scams, hence the need for transparency in their usage.
The FCC’s proposal includes a definition for “AI generated call,” encompassing any call that utilizes technology to create an artificial or prerecorded voice or text using computational technology, machine learning, predictive algorithms, and large language models. This definition aims to provide clarity on what constitutes an AI-generated call and who would fall under the purview of these regulations.
Exceptions for Speech and Hearing Disabilities
In an effort to accommodate individuals with speech and hearing disabilities, the FCC has proposed an exception for the use of AI-generated voice software to assist in outbound phone calls. However, this exception comes with certain conditions, including the prohibition of unsolicited advertisements in such calls and ensuring that recipients are not charged for them. By incorporating this exception, the FCC aims to balance consumer protection with accessibility for individuals with disabilities.
Overall, the FCC’s proposal for new rules on AI usage by robocallers represents a significant step towards enhancing transparency and accountability in the telecommunications industry. By requiring disclosures, defining AI-generated calls, and making exceptions for those with disabilities, the FCC aims to create a more secure and inclusive environment for phone communications. It remains to be seen how these proposed rules will be implemented and enforced, but they signal a proactive approach by the FCC in addressing the challenges posed by AI in robocalling.
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