Samsung has been facing tough competition in the Chinese smartphone market from local players like Huawei and Xiaomi. With a market share of less than 1%, Samsung is looking to regain its foothold in China by developing its suite of artificial intelligence features known as Galaxy AI specifically for the Chinese market. TM Roh, head of Samsung’s mobile business, highlighted the importance of AI in attracting Chinese users and the company’s efforts to integrate local tech and internet companies into their AI capabilities.
China, being the world’s biggest smartphone market, poses unique challenges for foreign companies like Samsung. The strict regulations around AI technology and Beijing’s control over the internet landscape make it difficult for companies to launch AI features independently. This is why Samsung is focusing on collaborating with local companies to navigate the complexities of the Chinese market. By working with firms like Baidu to integrate chatbots into their smartphones, Samsung is hoping to create a unique AI experience tailored to Chinese consumers.
Francisco Jeronimo from IDC pointed out that simply introducing AI features to the Chinese market may not be enough for Samsung to compete with local players like Huawei and Xiaomi. Brand awareness of Samsung is relatively low in China, and consumers may not see a compelling reason to switch from their current smartphones to Samsung. The challenge lies in creating products and features that are not only innovative but also appeal to the specific needs and preferences of Chinese consumers.
TM Roh acknowledged the intense competition in China’s smartphone market, describing it as “more heated than anywhere else.” Samsung’s strategy revolves around introducing premium devices to the market and expanding distribution and retail sales channels. While progress may be incremental, Samsung is committed to listening to consumer feedback and adapting its products and features to meet the demands of the Chinese market. By focusing on creating a superior user experience through AI technology, Samsung hopes to differentiate itself from its competitors and regain market share in China.
Samsung’s development of Galaxy AI features specifically for the Chinese market represents a strategic move to win over consumers in a highly competitive environment. By leveraging local partnerships and tailoring its products to meet the unique needs of Chinese users, Samsung aims to position itself as a viable alternative to local smartphone brands. As the company continues to invest in AI technology and user-centric design, the future of Samsung’s presence in the Chinese market looks promising.
Leave a Reply