In a surprising move, Elon Musk, the owner of X (formerly Twitter), has announced a new strategy to boost X subscriptions by giving away Premium features to users with high follower counts in the app. This strategy is aimed at increasing the adoption of X Premium and generating more revenue for the app. However, the effectiveness of this approach remains to be seen.
Elon Musk’s new initiative dictates that accounts with over 2500 verified subscriber followers will receive X Premium for free, while accounts with over 5000 verified followers will be upgraded to X Premium+. This move is intended to entice more users to pay for X subscriptions by showcasing the benefits of having a blue checkmark and access to premium features.
Elon Musk’s decision to offer X Premium features to users with high follower counts is likely driven by the belief that it will attract more people to pay for subscriptions. By making premium features accessible to a wider audience, Musk hopes to create hype and generate interest in X Premium and X Premium+. Additionally, the decision to include Grok, an AI chatbot, in the Premium features is aimed at further enhancing the value proposition for users.
Despite Musk’s efforts to boost X Premium take-up, the app’s subscription revenue has not met expectations. With estimates suggesting that X Premium currently has fewer than a million subscribers out of 550 million total users, the effectiveness of the new strategy remains uncertain. Furthermore, the addition of Grok, X Corp’s AI chatbot, has not resulted in a significant increase in interest from users.
Grok, the flagship product of xAI, was created by Musk as a response to being rejected by OpenAI. Despite significant investment in GPUs to power the chatbot, it remains to be seen whether it can drive subscription growth for X. While increasing access to X Premium features may lead to higher usage and interest in the platform, it is doubtful whether non-subscribers will be swayed by the add-on elements.
Elon Musk’s latest strategy for X Premium represents a bold attempt to attract more subscribers and generate revenue for the app. By offering Premium features to users with high follower counts, Musk aims to increase the perceived value of X subscriptions and create more interest in the platform. However, the success of this strategy hinges on the ability to convert free users into paying subscribers and overcome the challenges facing X Premium’s adoption. Only time will tell whether Musk’s gamble will pay off and drive growth for X.
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