TikTok has recently introduced an exciting update to its “Sounds for Business” audio library, offering advertisers a wider range of audio clips from popular TikTok influencers. These new audio samples are available in TikTok’s “Commercial Audio Library”, providing businesses with more options to enhance their marketing campaigns.
The all-new “Sounds for Business – Voice Clips” have been designed to help brands of all sizes create engaging content easily. With 18 custom voiceover audio templates recorded by TikTok Creators such as Anania, Matt Buechele, Devin Halbal, Good Children, Sani Sisters, and Very Gay Paint, advertisers can now incorporate some of the platform’s most recognizable voices into their videos.
Enhancing Promotions
By utilizing these audio clips, businesses can leverage the popularity of TikTok influencers without the need for individual partnership deals. While the audio samples are not custom, they can add a unique touch to promotional content and make TikTok clips more engaging. Considering that sound plays a vital role in the TikTok experience, with 88% of users emphasizing its importance, brands should explore how they can effectively use audio in their advertising strategies.
Statistics show that 73% of TikTok users are prompted to “stop and look” at an ad when sound is involved. This underscores the significance of incorporating audio elements in marketing campaigns on the platform. However, TikTok’s dispute with Universal Music, leading to the removal of all Universal music from the app, poses a challenge for businesses looking to use popular tracks by artists like Taylor Swift, Adele, Drake, and Billie Eilish in their content.
Availability of Voice Clips
The 18 new voice clips are now accessible in TikTok’s Commercial Music Library, supplementing the existing collection of music and sounds for creators and advertisers to use in their content. With ongoing additions to the library, TikTok aims to provide diverse options for enhancing in-stream promotions and maximizing engagement.
TikTok’s introduction of new audio elements for businesses offers a valuable opportunity for brands to create compelling content and connect with their audience in a meaningful way. By leveraging popular voice clips and optimizing the use of sound in their marketing efforts, advertisers can enhance the impact of their TikTok campaigns and drive better results.
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