Instagram recently made a big announcement regarding the launch of its Creator Lab in India at an event held in Mumbai. This educational resource is specifically focused on creators and will include popular Instagram users from India. Moreover, the platform will be available in both English and Hindi, with captions provided in five additional languages. In addition to this exciting news, the Meta-owned company also introduced three new features aimed at boosting engagement on the platform through stories, direct messages (DMs), and notes.
The new Instagram Creator Lab is an extension of the Born on Instagram program, which was initially launched in 2019. This lab will serve as a valuable resource for content creators in India, providing them with a wide range of resources and support. Content for the Creator Lab will be sourced from a group of 14 creators from across the country. These creators will share valuable insights and strategies for aspiring creators looking to build their presence on the platform. The content will be available in both Hindi and English, with captions also provided in Bengali, Kannada, Malayalam, Tamil, and Telugu.
One of the key features introduced by Instagram is Comments in Stories, which enables users to comment on another user’s stories, making them visible to other users. These comments will vanish after 24 hours, but if a story is added to Highlights, the comments will remain visible. Additionally, users now have the option to turn off comments on stories. This feature has already been rolled out to some users, including staff members at Gadgets 360.
Another interesting feature introduced by Instagram is Birthday Notes, designed to boost engagement on the platform. Users who opt in will see a small hat icon in the Instagram Notes section on their birthday. These Birthday Notes will have the same privacy settings as regular Instagram notes, allowing users to configure their settings before enabling this feature.
Instagram has also expanded the functionality of using image cutouts as stickers on stories to chats on the platform. Soon, users will be able to send cutouts of images from their camera roll as stickers in DMs, adding a fun and creative element to their conversations.
The launch of the Instagram Creator Lab in India, along with the introduction of new features such as Comments in Stories and Birthday Notes, demonstrates the platform’s commitment to supporting content creators and enhancing engagement among users. With resources in multiple languages and a focus on collaboration with creators, Instagram is poised to continue its growth and innovation in the social media landscape.
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