LinkedIn has recently announced some exciting updates for its newsletter creation platform. One of the major changes includes an updated reader UI which has shifted the comments to the right of the main display. This new layout provides your newsletter with more main screen real estate on the left, while the comments appear in a separate panel on the right. LinkedIn believes that this new layout will encourage more engagement by having the discussion and context on the same screen. Readers also have the option to sort comments by “Most Relevant” or “Most Recent” using the comment filters.
In addition to the updated reader UI, LinkedIn is also introducing new tools for newsletter creators. One of the highlights is the ability to embed LinkedIn profiles directly into your text. This feature allows you to link directly to member profiles and pages, making it easier for readers to access the content you’re referencing. These interactive embeds can help you spotlight specific members and pages in a visually appealing manner.
Moreover, LinkedIn is introducing “staging links” for newsletters, allowing creators to preview an article’s URL before it’s published. This feature enables creators to get a better idea of how their content will appear to subscribers, helping them catch any errors or glitches in presentation beforehand.
Another exciting update is the integration of Microsoft Designer, which enables creators to use AI image generation tools to create cover images for newsletter updates. While the quality of the generated images may vary, it provides an easy way to add visual elements that fit the topic of your newsletter. This integration can help newsletter creators enhance the overall look and feel of their content.
LinkedIn is also rolling out updates to newsletter notifications to help creators drive more sign-ups. Subscribers will now receive email and in-app notifications every time a newsletter is published. Additionally, users following a creator will be prompted to subscribe if they haven’t already. These improvements aim to increase visibility and engagement for newsletter creators, ensuring that their content reaches a wider audience.
According to LinkedIn, newsletters have seen significant growth over the past year, with a 59% increase in the number of people publishing newsletter articles on the platform and a 47% increase in engagement. With over 184K newsletters currently being published on the app, there is a growing opportunity to leverage LinkedIn’s scale to reach a larger audience. While creators may not “own” their audience in the traditional sense, utilizing LinkedIn’s platform can help establish their brand and expand into the newsletter business.
If you are considering starting a LinkedIn newsletter, the latest updates provide you with more options to enhance the presentation and performance of your content. With improved reader UI, new creation tools, Microsoft Designer integration, and enhanced notifications, creators have the necessary tools to create engaging and visually appealing newsletters that resonate with their audience.
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