On March 31st, Telegram made a significant announcement by introducing Telegram Business, a new feature that allows users to transform their personal accounts into business accounts. This latest offering is a game-changer for small online businesses and physical stores, as it provides a platform for onboarding new customers, supporting existing customers with their orders, and resolving queries – all through the messaging app.
Telegram Business comes packed with a range of new features designed to streamline business communication. From displaying opening hours and location to offering quick replies, automated messages, and chatbot support, the platform aims to make the customer experience seamless and efficient. The introduction of these features marks a significant shift for Telegram, as they open up business functionalities to users without any coding skills.
Users who opt for a business account will have the ability to showcase relevant business information on the info page of their chat. This includes details such as operating hours and the physical location of the store on a map, enabling businesses to provide customers with crucial information on how and when to reach them in person. Additionally, businesses can create a custom start page for empty chats, where they can introduce their brand and services through text and stickers, setting the tone for future interactions.
With Telegram Business, businesses can leverage automated messages to streamline customer interactions. They have the option to set greeting messages for first-time users and quick replies for sending preset messages efficiently. Moreover, businesses can set an away message for when they are closed, ensuring that customers are informed and engaged even outside of business hours. The flexibility to exclude specific individuals or chat categories allows businesses to maintain a balance between personal and professional conversations.
Telegram Business account holders have the advantage of creating custom links that direct users to their chat on Telegram. These links can be shared both within the app and externally on websites, facilitating seamless communication between businesses and customers. By leveraging bots and AI assistants, businesses can further enhance customer service by managing chats, answering queries, and automating repetitive tasks.
The launch of Telegram Business represents a significant step forward in empowering small businesses to enhance their communication and engagement with customers. By providing a range of business-friendly features and automation tools, Telegram is catering to the evolving needs of businesses in an increasingly digital world. With the platform’s commitment to making these features available to all Premium users for free, Telegram Business is poised to revolutionize the way businesses connect with their audience and drive growth.
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